organic SEO
Search engine optomisation is essential
Paying for position in the search pages is an error.
It's here today and gone tomorrow - or when you stop paying.
Organic SEO means getting there naturally. Which means you not only save cash, you stay in your best position naturally.SEO gets you the position; organic does it without continual expense and ensures you stay there.
Effective Organic SEO stems naturally from your content, your message and what you want to achieve. Keywords are woven into the fabric of your copy, important meta data optimised and the value of your content to real people and search engines increased.
Organic SEO is much more than artificially peppering content with keywords or tweaking meta data. Other factors search engines consider to rank your site are:
- Context and relevance
- Popularity and freshness
- Usability
- Honesty and reputation
Search engines look at these factors in an attempt to deliver what real people want. Your site should, too. Cat's Whiskers ensures that your website's copy is optimised for visitors and search engines.
The best SEO approach is Organic SEO. Your SEO strategy is tuned on a page-by-page basis to meet the needs of potential customers and search engines, ensuring visitors find what they're looking for and are targeted with the right message.
Organic SEO is more cost-effective and provides a better long-term solution than Pay Per Click (PPC) advertising. Competing with big business and their advertising budgets is costly. What happens when the money runs out? Your website slides into obscurity.
Why pay to advertise on certain keywords when you can naturally achieve high rankings with Organic SEO?
Another drawback with PPC advertising in isolation is the high 'bounce' rate. Typical response rates mean over 95% of people clicking-through your ad will leave again without responding, but you will still pay. Organic SEO ensures content is more relevant and copy writing ensures your site is optimised to engage your visitors.
So, even if you use PPC advertising, wouldn't it make sense to ensure your website made the most of those expensive clicks?
Wouldn't it be refreshing if SEO delivered
more customers - not just visitors?
It's real visitors, not search engines, that buy, sign-up and support causes. But in the pursuit of higher rankings, it's easy to forget who you're writing for.
Crisp, clean copy is butchered and stuffed full of keywords, clarity disappears under a confusion of words there only for the benefit of search engines; text ceases to flow and individual style becomes sterile and impersonal.
Go organic and get customers - not just clicks.
Have you seen how copy writing helps you reach your customers and why you need a newsletter?
Contact us to discuss your copy writing needs or request our full price list for an indication of costs.
Still unsure if you need professional copy writing?
Contact us for free and impartial help.
Find out more about Cat's Whiskers
cat's whiskers
essential elements
Validation why bother?
Code validation helps eliminate problems so there is a better chance of the website being viewed by all on the Net as intended.
What is CSS validation?
For colour, text, and layout, HTML uses a styling language called CSS, short for "Cascading Style Sheets". CSS validation checks your pages appear as intended.
Pages look good?
Your website can be shown in any of 46 different browser. Only strict validation can ensure it is shown as you originally intended.
Professional copy writing
A key part of the website mix frequently forgotten and often neglected. How to avoid this trap.
